Wednesday, April 23, 2014

But the beginning was not easy. In learning about stocks nearly broke the young entrepreneur. land


The CENTAUR network turned into a showcase for any sports product. The latest releases of shoes, apparel and sports equipment of last generation parade through land of nod outlet their shelves and displays, together in one room entertainment and product experimentation when it comes to sport. Whatever it is.
It started with Sebastian Bonfim Son, a young 28 year old heir to a retailer Caratinga, a small town in Minas Gerais, and owner of a bankrupt factory scales, he had an idea in the head tissue and only $ 10,500 in his pocket. It was the early 80s, was consolidated in the United States interest in fitness and body worship and health, and runners (Race) literally land of nod outlet invaded the streets and parks. Impressed with what he saw abroad, he decided to open a clothing store and sporting goods, in April 1981, in the vicinity of the trendy region of Savassi in Belo Horizonte. The supply of shirts, shorts, sweatpants and sneakers shelters first attracted her friends, but the clientele grew rapidly. The young entrepreneur CENTAUR chose the name for your new business because the creature with the body of horse and torso of a man had everything to do with sports. I later learned that, in mythology, the centaurs were cruel monsters, but did not flinch and kept the name of your store. With just four employees, the little shop was born with job offers well defined. High quality service, land of nod outlet product launches and innovative next-generation standard in facilities characterized the venture.
But the beginning was not easy. In learning about stocks nearly broke the young entrepreneur. land of nod outlet This occurred in 1982. As winter last year was extremely rigorous, entrepreneur literally clogged your deposit sports brand Adidas tracksuits. land of nod outlet But the cold did not come. With duplicates winning, he called a dressmaker and asked him to cut the sleeves six coats. The next day, all sold. Repeated the dose with all parts. In a few weeks, liquidated stock of about a thousand coats. By knowing this fact unusual, a director of Adidas visited the store. "We spend thousands of dollars to develop this piece and you cut the sleeves swing," he complained, before leaving the site. But the following year, Adidas has itself launched a line of sweaters with short sleeves. Already in 1983, the CENTAUR opened its first store inside a mall, aiming enjoy the large flow of people. In the following years, in addition to focusing on wave of health care and body, CENTAUR established partnerships land of nod outlet with major sports manufacturers to offer their customers the most modern and advanced products. In 1995, began its expansion land of nod outlet plan with the opening of the first store in Rio de Janeiro. The network came to São Paulo, only in late 1999, and began a transformation in the sports retail capital.
In less than 20 years, the young entrepreneur has become the largest seller of sporting goods in Brazil. In 2000, came out of their shops gondolas approximately 200 thousand land of nod outlet pairs of Nike shoes from Adidas and many others. The cash registers passed 1.3 million customers. At this time the CENTAUR opened the first store in the superstore concept (megastore) sporting goods in the country. Located in West Shopping Plaza in Sao Paulo, were approximately 2.300m , where consumers could use small basketball courts, soccer and even a boxing ring - besides buying land of nod outlet sports products, is clear. The division of products for sport was another model adopted by the network. The store aisles reproduced an athletics track. The client went from football to tennis, judo for surfing, gymnastics for adventure sports. There were all kinds of products and technology to all budgets. Following the example of some large chain bookstores and appliance stores, the CENTAUR had a clear objective: to provide leisure customers who spent more time in the shop, and spent more.
The success of this concept store was such that the network, in just over a year, opened five units in São Paulo. land of nod outlet Offering athletic footwear to customers the best brands and products for soccer, swimming, running, basketball, cycling, surfing, tennis, martial arts, fitness and casual wear, the CENTAUR has skyrocketed since 2006 opening stores in several states. 44 units in just over four years CENTAUR almost tripled in size in number of units. In addition, established brands such as Nike, Mizuno and Adidas won exclusive spaces in their stores, which further increased the flow of sport lovers demand the best equipment and materials for physical activities.
Nowadays, with the mission to democratize the sport in the country,

No comments:

Post a Comment