Learn how to visit the fair Super Casas Bahia in 2009, opens its doors to the public today with the

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Learn how to visit the fair Super Casas Bahia in 2009, opens its doors to the public today with the launch of the industry, giveaways and recreational attractions for the whole family. The largest seasonal store in the world, Super Casas Bahia, reaches its seventh edition. On Friday, 04 December, Casas Bahia opens the doors of super Christmas store in the Anhembi Exhibition Pavilion, in São Paulo, from 12am expecting to receive 1.2 million visitors. Will be 28 days of operation with estimated annual revenue of around 70 million. For this, the network has invested this year the amount of R $ 16 million, being 3.5% for the media. "This year, we are investing in a new format of Super Store. Do not abandon the original idea of the shopping center, leisure and entertainment, but we left for innovation. This year brought a Christmas show, domestic production that celebrates the magic of Christmas, our theme event. The show lasts longer and circus appeal and has been seen by over 150 thousand people who had the opportunity to meet the biggest event in the South, Christmas Light Lawn, "said Michael Klein, executive director of Casas Bahia. "Another novelty is the Super distributing more than 390 thousand gifts. john lewi Here at Super, who buy, will win, "celebrates Klein. The Super Casas Bahia brings together more than 110 exhibitors and presents john lewi to the public all models of products available from all industries at the same location, which can not find in any other retail in the country. In all, nearly 2000 professionals will be working at Anhembi. Part of the team, more than 1,300 employees of Casas Bahia and 500 other outsourced professionals, including sales promoters, suppliers and event production, borne by the Bank of Events, the agency responsible for the operation of attractions and services. Behavioral research with the public the super store attest to the success of the last edition of São Paulo. In 2008, 96% of visitors, with an average age of 30, wanted to return to Super next year; 64% of respondents belonged to classes A and B and the products and attractions of the event proved to be great motivators for visitation. Women were the majority of the public (62%). Furthermore, research has shown that over half of respondents john lewi had participated in other editions of the event. john lewi Super shopping, super prizes The promotional campaign "bought, won" is held in partnership with the companies Coca Cola, Playcenter, Ultragaz, SOS Computers, Hypermarcas, Nestle, Dr. Oetker and Camil. When purchasing products, the super store, the customer gets a unique gift that will be removed in the ranks of the super-exchange, as follows *: World Sound and Vision - Playcenter john lewi passport and computer courses SOS Computers; portable electro world, and personal care tools - Panettone Nestle, john lewi Dr. Oetker cake kit, kits Camil; telephone and computer world - Playcenter passports and courses SOS Computers; World Toys - Panettone Nestle; appliance world - Coca Cola soft drinks john lewi + ecobag Valley gas supply Ultragaz +, Panettone Nestle, Camil kit kit Dr. Oetker john lewi cake; mobile world and mattresses - Hypermarcas Kit (Kit cleaning and feeding) and Camil Kit; bed and bath (with a purchase of $ 30.00) - Panettone Nestle * the relationship of freebies will be available to the public in the Super Casas Bahia site www.supercasasbahia.com.br john lewi New structure, more easily The super Store this year was located in the "plot" format, ie, with streets and avenues john lewi that facilitate the movement of the public in the event. The new location john lewi will assist in the worlds of shopping, products, offers and services. All visual communication is done with totems, airline parts and assemblies based signaling in color, john lewi also with the aim of facilitating the movement of visitors. You lobby the public will find all the services available: removal of strollers and wheelchairs; Lost and found; SAV - Guest Care Center; identification of lost and diapering children. The "worlds purchases" were divided into six major areas, according to the product categories. All offer full service structure and standardized visual communication, they are: Sound and vision: 2350.4 m2 Phones and Computers: 2350.4 m2 Appliances: 2912 m2 Furniture and Mattresses: 689.25 m2 Appliances: 2912 m2 Tools TOY