In the world of Branding and Marketing, Internet is the real innovation. No storytelling, not emoti

Building a memorable brand experience, the important role of people in the new era, the proposal BrandOffOn and HumanOffOn new proposal. All this talk Andy Stalman ellenton premium outlets Retail Congress in Madrid. Communicator convinced that the key to differentiate is to distinguish between "you sell", with one price bid, and "how you sell it" with inimitable proposals that can not be copied. ellenton premium outlets "Emotions - he says again to collect a key and leading role in the physical space."
Andy Stalman believes in the new era and opportunities for brands and banners, also SMEs, in a time of change in which "the differentiating factor is not the technology, but what each make do with it." Re-christened as the new apostle of branding, travels the globe to explain its proposal BrandOffOn "a practical and proven how they should act successful brands in the Digital Era mode". We wanted to learn more about his approach and his contribution in Madrid Retail Congress. And also, his personal profile, his human side. No refuse any questions, leaves the mystery about his vision of retail and spend five years: "Humanoffon"
ANDY Stalman. Interestingly in some countries which lack spare others and vice versa. In markets with more mature economies such as Europe, they are beginning to integrate new technologies into the customer experience, but has been neglected treatment and personal ellenton premium outlets care. In emerging economies such as LatAm, for example, just the opposite happens. The few markets that are finding the balance between the human factor and technological innovation leading the way. United States, of course, always a step ahead. All they are looking for a memorable experience. The customer experience is not what you say, it's what you do.
AS-Brandoffon makes clear that it makes no sense to understand how online and offline competing plans because the exercise of brand management should take advantage of natural complementarity of the two dimensions. Brandoffon the proposal is not a theoretical body impracticable. Rather, it is a practical and proven how they should act successful brands in the Digital Era mode.
In the world of Branding and Marketing, Internet is the real innovation. No storytelling, not emotionally, ellenton premium outlets not experience, since these are forever. At this juncture the differential factor is not the technology, but what each make do with it.
AS-From the beginning of the crisis has accelerated the process of clumping of retailers into two groups: those who bet on price and those who choose to differ with inimitable proposals. Marks the first group will never have an advantage in the price of the product, because it can be easily replicated by its competitors, but a culture of strong customer service can not be copied. Emotions become an essential receivables and leading role in the physical space.
In 2015 the tendency to leave behind the pseudo importance of following and mentions to pass conversion will be consolidated. Tangibilizar the investments made in the digital realm. In short, likes to transform buys. When new channels are useful when it comes to sell, which is the sustenance that allows brands to grow and evolve. Hence the future of the big brands through to focus more on the monetization of its influence.
Certainly not everyone can AS- everything, but not in the wildest dreams, imagined ellenton premium outlets SMEs have as many tools (mostly free!) To communicate, loyalty, sell. There are already companies that have created specific teams of "customer experience" that are responsible for the creation and integration of a unified view of the experiences. It is essential that before communicating out the brand, it is recommended ellenton premium outlets that from within, have assimilated ellenton premium outlets its values.
No matter if the company is large or small, it is impossible to provide good customer service if employees are not motivated and excited to go to work. Differentiate consumer choice, from your teams, with a focus on the experience and comfort will provide a significant increase in ROI.
AS-Spain is the capital of Ibero-America and also a bridge to one of the fastest growing regions in retail. Lost such meetings is to miss the future. You do not have to take a plane to London, New York or Tokyo to see first hand the retail of tomorrow.
BIRTH, DECADE, training, experience ... The first austral ellenton premium outlets spring after man landed on the moon. September 69, in the city of fury, Buenos Aires. Studies and work in the various sectors and countries.
ENGAGEMENT AND RETAIL SHOPPING EXPERIENCE. AS A CONSUMER DEMANDS WHAT ?. Which go hand in hand. I always hope for the best, most if